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Description
Look beyond the blue and gold of the hunting horn logo, and you will find four centuries of economic, political, scientific and spiritual history. Such longevity is rare for an industrial enterprise – yet the De Dietrich brand has prevailed from its roots in Alsace in the time of Louis XIV to the dizzying pace of the digital age. Along with Saint-Gobain, it is one of the oldest companies in France – capable of adapting and reinventing itself generation after generation. To mark its 340th anniversary, historian Daniel Fischer and artist Ange Mercuri trace the rich and turbulent history of this venerable company through 40 essential dates and events, building a gallery of diverse and compelling characters whose lives unfold with each page. From simple beginnings in Jaegerthal, in the Northern Vosges mountains, to the 21st century’s sophisticated sustainable technologies, through political upheaval and revolutions in our ways of living and working, their stories reveal the recipe for long-term success: a careful blend of daring, resilience and determination.